Search engine optimization has continued to be the best way to promote and market a business online. Many small businesses have been able to generate a lot of revenue from just investing in our Philadelphia SEO Experts. There has been an increased interest in this field because it has been proven to work. Many large companies have invested a lot in SEO. There have also been studies that have shown that businesses with SEO have a higher chance of growth and increasing sales than those who don’t use SEO. Business can take advantage of SEO without having to spend a lot of money.

Social Market Way SEO is a great company that has helped a lot of businesses in Philadelphia SEO Services. What is SEO?

Search Engine Optimization can be described as the process of improving the visibility of a website on organic (unpaid) search engine results from pages by using search friendly elements into a website. There are many tools that are used during the process, and many SEO companies have them. This means that it is better to choose an SEO company to handle your campaign since they have all the latest tools.

The SEO Services Philadelphia campaign can be divided into two main broad categories, namely: on-page optimization and off page optimization. On page optimization refers to the work done on the elements and content of a web page to ensure it is SEO friendly. Of-page, on the other hand, refers to the things that are done that do not directly involve the content and elements of the page. A good example of off page SEO is back linking.

There is two type of SEO, the white hat search engine and the black hat search engine. White hat search engine is the right kind of SEO that employs ethical process while black hat method employs the use of the not so good tactics. We believe in using the white hat methods to ensure the results are long lasting, unlike black hat methods where the site risks being penalized, especially after a search engine algorithm update.

We offer different types of services to ensure that your campaign is successful. Depending on the goal of your business, one or more services may be needed. Below are some of the marketing services you can expect to get from us.
Website SEO Audit

This comes at different levels, and the detail and complexity also varies. A website audit can be a couple of pages short and would address some common wrong decisions that many businesses make when it comes to SEO. For larger sites, the audit can be of hundreds of pages because it will cover even the smallest of mistakes. This is important because it will be able to highlight the weaknesses and what must be done.
On-Page SEO

We offer different packages depending on the goals of your business. This can be a one-off project which will involve recommendation developed during the audit stage. It usually targets the home page and a couple of pages that can help improve the rankings.
Link Building

This is one of the most controversial and talked about topic in the SEO industry. This is the most important component of an SEO campaign. It is the most time consuming and also the most expensive if the good quality links are used. It is important to go for quality than quantity because it will reflect in the results.
Content Writing

Content writing is where many businesses fail. Many people usually go for poor quality articles that have been keyword stuffed. It is important to know there no other secret formula that can turn a poor article into a high ranking article. A quality article will cost more, but it will be worth it. There are some factors that search engines use to determine the quality of the content. One is the time it takes for a person to stay on your page and if he/she continues viewing other content on your page.
Code optimization

This involves a complete overhaul of your website HTML. The optimizations of a page’s HTML can help in two ways. The first is helping in alleviating code-clutter and presenting the content in an easy way that can be easily understood by the search engines. The second is reducing the time it takes to load the website pages so that the search engine spiders won’t have to wait for a long time.

With us, you can expect to get the above services and more to ensure that your business gets all the benefits of Search Engine Optimization. Have a lot of experience working with different companies, and have plenty of approaches that can be used in your campaign. There are so many things that go into getting right in SEO, with us, you will never have to worry about your SEO challenges anymore. Contact our Philadelphia SEO Company Today!