Most people that are advertising on the Internet understand how important it is to focus on video marketing. It has become a primary focus for both large and small companies, literally creating an entirely new industry. From the creation of videos that can go viral, to the proper marketing of videos so that they can rank in the top positions on the search engines, this is a new frontier for most advertising agencies, and even individuals, that have seen how successful video marketing can be. If you are in Virginia, here are a few tips on how you can find a video production Virginia company that can help you not only create videos, but market them effectively.
What Is Video Marketing?
This is a common question with those that have never tried this before. It is sometimes hard to understand how a video can actually lead to increased sales. When videos first came out, they were simply a way of conveying information, usually done in a fun and casual manner. Today, videos are big business, used to market every imaginable type of product or service. If they are done the right way, they can actually lead to thousands of extra dollars in sales every single week, but it depends upon the niche you are in, the quality of the videos, and how they are marketed online.
Creating The Best Video
There are two specific strategies that are used with video marketing, and will likely be utilized by video production Virginia businesses. First of all, the videos that are made are specifically about the products that you are selling, essentially pre-selling what is on your website. When people type in a specific keyword, one that is related to products that you sell, you need to build a video that showcases this particular product. By adding the keywords into the title, description, and the tags for each video, it will make it very easy for the search engines to understand what your video is about, and rank you accordingly online. If the keyword you are ranking for does not have a lot of competition, you will likely jump to the first page of the search results. The second strategy that is used is creating what is called the viral video. This is a video that may or may not have anything to do with what you are selling, but due to the fact that people will share this video all over the web, it allows you to generate a substantial amount of traffic very quickly without having to pay for additional advertising.
How To Market Your Videos Effectively
Once you have found a company that can help you create the videos, they might also help you market them. The videos must be uploaded to a video sharing sites such as YouTube, and it is also important to create a channel on that video sharing site which is representative of either your company or the products you are selling. You should create a video based around each keyword that you would like to target and rank for on the Internet. In order to market them, you can usually achieve top rankings, as mentioned before, by simply focusing on low competition keywords. These are keyword phrases that are typically three words in length or longer, with very few relevant results available on the search engines. The other way to market videos is to send PPC traffic to the videos that you have made, or create a campaign on Facebook that is targeting a specific demographic of individuals that will see your videos in their newsfeed. Finally, if you have created a series of viral videos, you can also run traffic to these to get the process started. Once people see them, you can continue your advertising campaign on Google, Facebook, or use one of the many other options on the Internet to get targeted visitors to see and share your viral videos right away.
Taking Video Marketing To The Next Level
There are three specific advanced strategies that you should consider using if you are going to use video marketing as your primary source for traffic. In fact, you can usually locate a video production Virginia company to help you implement all of these ideas. The first strategy to use is to put a call to action at the end of your videos, directing people to go to your website. If you do not tell people what to do, especially at the end of your video, it is likely they will simply watch another video without seeing what you have to offer. The second strategy to use is to always put a hyperlink in the description of your video, right at the top of the content. The description is used to help the search engine spiders identify what your video is talking about. By placing this hyperlink, which is simply a link pointing to your website, preferably using the keyword that your video is targeting, people can simply click that link to go to your website and potentially become a customer. The final strategy to use, which is done on YouTube, and potentially other video sharing sites, is to advertise on your own videos. However, instead of advertising on your own video, you should add what is called an annotation which will look very similar. When people click on that image, it will take them to your website, allowing you to get traffic from people that are only halfway through your video. Some people do not have a very long attention span, and if your videos are actually quite long, this is one of the best strategies that you can use.
Video marketing is definitely an ever expanding field of advertising, one that will probably only continue to build momentum and grow. You simply have to decide whether you want to use paid traffic to get people to see your videos, and subsequently take action, or create viral videos that people will share across the Internet. Once you have found a reputable video production Virginia company, they will be able to help you not only create videos, but sometimes market them as well. Do your research today and find one of the best video production and marketing companies in the Virginia area and start to watch your website traffic explode.