SEO stands for search engine optimization, a process of building trust and value to business websites. Google’s search engine is basically a database of categorized keyword and key phrases that people type into a search bar. An SEO expert knows how to research keywords with the most volume of traffic and build them into your website, so that the search engine’s “bots” can clearly index your site and display it on search results pages.  

For example, when someone types in the phrase, “Emergency plumber Philadelphia,” a local SEO specialist will know how to optimize your site’s content and links to and from other websites so that your business shows up on Page 1. Did you know that every day, people perform more than 63,000 searches per second on Google? That adds up to an astounding 5.6 billion searches every day! 

To tap into this huge market, you need to hire an SEO company in Philadelphia to increase your online visitors who are specifically looking for your goods and services. 

The length of time needed to rank a website on Page 1 depends on a number of factors. Each business is unique, and the type of competition it faces from similar companies is a factor. Sites that have acquired age and trust will rank faster than newly-built sites. The size of the city is another factor, and whether you advertise to a local area, the entire nation, or around the globe.  

For example, we have a client in the highly competitive travel industry that provides nation-wide services. Although it took 16 months to rank them on Page 1, their business is now highly successful and growing. We also serve local Philadelphia SEO clients with small-to-medium sized businesses, and we are usually able to get them their first ranking results within 60-90 days.

Your SEO results do require time to work. Google says, “In most cases, SEO marketing firms need four months to a year to implement improvements and then see potential benefit.” For a more detailed view of what you can expect, please contact us directly.

Google rankings are different in each case; so, while we don’t give you an iron-clad promise of exact rankings, we do guarantee to put your website in the best position possible for the outcome you desire — increased online traffic of selective clients with the intent to buy your specific services and products.  

By reviewing the success of past clients, reading their testimonials, and investigating our reputation you will see the success of our SEO work.

Our SEO prices are flexible depending on which digital marketing services you need and your budget. No matter which of the SEO services you require, Social Market Way is committed to employing the highest quality optimization strategies to reach your target in our analytical, technical and creative work. Spreading the varying costs out over a number of months or a year, we charge a flat monthly fee, figured on how many work hours are necessary to reach your goals. In general, the best SEO marketing agencies in the Philadelphia area charge from $750 – $3,000/month, and more for national or global rankings. To learn more about what to expect when planning your SEO campaign budget, click to read about it in Search Engine Journal. 

As one of the best Philadelphia marketing agencies, our SEO consultants make full use of tools like Google Analytics to track the progress of websites they are working on. These tools allow us to always know the current state of your website, and with clear measurements and graphs, we report to you monthly in a format you can easily see and understand. We also offer our clients an online work book, where you can log in and check on your webpage developments whenever you wish. You’ll be able to see ranking results, conversion rates, how many visitors come to your site, how they interact with it, the search terms they’re typing in, and which of your website pages are most popular

Our Pennsylvania SEO agency uses straightforward and time-tested methods that are both safe and powerful. We execute your ranking campaign to last and give you increasing results for many years ahead. 

We first create optimized content to show the value of your business to potential clients. We also “talk” Google’s language to get your site indexed as a high-authority site full of valuable information so it ranks on the top page as a quality site.

Second, to fully optimize your content, we research and analyze your ideal client base and their needs in order to use the same terminology they do, and then build these key phrases and questions into your content. With targeted keywords, it makes it easy for Google to know how to best categorize your site and offer it up to searchers. 

Additionally, we create strong and safe links between your site and other websites in your industry, as well as helpful inner page links to related information. Our unique link building services give your website highly relevant connections that tell Google your site is trusted and relevant to searcher’s needs, and which raises your trust factor and rankings. Finally, we take care of the technical SEO the site needs to load smoothly and quickly, while making sure it is protected with the best available security programs. 

Paid advertising is often called “PPC,” which means Pay Per Click. PPC ads are good for short-term and “instant” sales when you are first launching a new site or want immediate visibility. However, many people consciously avoid clicking on paid ads and prefer to look for organic search results because they instinctively feel that a website is much more trustworthy if it has earned its place on Page 1 of Google.  When you want natural “organic” traffic coming to your website, you only pay for the first year or a bit longer for optimizations and links that get you on Page 1. But after that, your website will stay on top, reaping financial benefits for many years to come. 

Briefly stated, 

Paid ads = When you stop, you drop!

SEO = Pay to optimize your site for year one, then get FREE traffic for years to come!

Ultimately, expert search engine optimization of your website will give you a complete return on your financial investment and much more in the subsequent years. It also establishes your credibility with people who are looking for companies that deliver value and information they need. 

You get organic results that lead to years of free traffic from the SEO consultant services with Social Market Way.