Using An SEO Company To Reach The Top Of Google’s Rankings
Creating a website is a great way to bring your company into the 21st century. It’s almost unheard of for a successful business to operate without a website in this digital age. That means there are millions of websites online all hoping to attract visitors and gain new customers. That’s quite a lot of competition. How can you be sure your website will ever be seen?
More than 90 percent of website traffic originates from a search engine. This could be Google, Yahoo, Bing, or one of the other less common search engines. People head to these search engines because they want to know something. Maybe they have a question they want to be answered, they’re looking for a particular service, or are already hunting down a new product. For whatever reason, they always turn to search engines first.
This is good news for your business because it means you now have a billboard where your website can be listed whenever someone searches a related term. However, your company isn’t going to be the only one competing to be at the top of that billboard. There are hundreds and thousands of other businesses or websites all doing their best to stay at the top.
The only way you can be sure your website will get noticed is if your site is listed on the first page of Google. It’s even better if you’re included in the first three results on the page. To reach this spot you need to work hand-in-hand with an Austin SEO company that understands search engines and what it takes to be ranked highly.
Why You Need An SEO Company.
Remember that more than 90 percent of online traffic arrives by first clicking on a link on a search engine. From that huge percentage, more than 85 percent of those people never scroll past the first page. That means if your website is listed on the first page of Google’s search results, then it will likely go by unseen by the majority of people searching.
A little more than 75 percent of all of those people don’t even scroll past the first three results. The number one result gets the highest percentage of clicks. The percentage then dwindles slightly as you decrease in the ranks. By the time you reach the tenth spot on the page, you’re only receiving a slight portion of the clicks.
Thus, it should go without saying that to get the most traffic you need to be at number one or at least in the top three. Reaching this high ranking can be tough because there is so much competition online. The competition increases or decreases depending on the keywords you are trying to rank for. Highly competitive keywords make it harder to reach the top but might bring even more traffic.
What To Look For In A Company.
The only way to guarantee you reach these elusive rankings and gain the additional traffic you seek is to hire an experienced, reputable SEO firm. Choosing the right SEO company is rarely easy because there are so many out there, and they all have something different to offer.
There are a few influential factors you should look for whenever you are hunting for an SEO company to represent your business online. Knowing what to search makes the search easier and improves the likelihood of choosing the right company.
One of the first things you should consider is how well that company manages their SEO campaign. This doesn’t necessarily mean they have to be ranked number one. Sometimes older websites will retain their higher ranking simply because they’ve been in business a lot longer.
Instead, try searching for their brand and see what information you can gather from the search results that appear. Are they at least on the first page? Do they rank near the top? Read their meta description. Does it make you want to click on their link and visit their site?
Do they have profiles established on important websites like Google and LinkedIn? Is their information on these different sites the same? How well do they rank in local search results? All of these are important factors to consider. If they don’t take their own SEO seriously how could they take yours seriously?
Next, you can try making contact with the company and discuss their plan. Are they willing to create a unique plan for getting your website ahead of the competition? What kind of details can they outline in this plan? Can they set a definite time frame for completing the job? Is their pricing for these services competitive compared to other companies? You may need to repeat this step with multiple firms to compare prices.
The Social Market Way.
Social Market Way is an Austin SEO company with years of experience in the field. If you’re looking for an honest, reputable company to start your search, then this is a great company to start with. They have not worked with businesses of all sizes and origins and helped them reach the top of Google’s search results in a timely fashion.
If you’re missing out on that 85 percent of users who remain on the first page of Google, then you need Social Market Way to help increase your traffic. This results in an increase in leads and an increase in sales. Furthermore, search engine optimization continues to reward your company long after the initial campaign has reached its goals. You’ll continue to benefit from your time with Social Market Way years after you’ve come to the top of the page.