#1 Local SEO Company
Our Digital Firm will increase your revenue in your local area!
Top Local SEO Agency | See Your Business Ranking on Page 1
The goal of Local SEO services is to win the local search territory. It’s a fine-tuning of search optimization geared to zero in on specific locations, and has the power to provide huge positive impact to your brick-and-mortar business. Nowadays when consumers need information about a product or service locally, over 97% use ask Google. Then 72% follow that up by actually visiting a local place of business in person. Modern consumers trust the companies with a strong web presence and 5-star customer reviews.
With our trademark individual focus, our local search marketing services will put your business “on the map!” Improving your Google ranking and attaining a position on Google Maps can exponentially increase the number of customers coming to your brick-and-mortar business, and clients to your local practice.
The 4 Pillars of Our Local SEO Company Strategy
Most brick-and-mortar businesses that have face-to-face interaction with customers, clients, or patients can greatly benefit from Local SEO services. Nowadays more than 97% of consumers use Google search when they need a product or service in their area or neighborhood. At Social Market Way, we use 4 Pillars to establish and elevate your marketing position.
Taking the time to gain a clear understanding of your company is the first step in moving towards growth and success. We seek to understand your market niche and business goals, as well as the unique products and services of your establishment. We also determine your target audience, research your ideal customers, and determine what sets you apart from your competitors.
Once we have a clear idea of where we’re starting from and the final outcome we are aiming for, we move forward to rectify weak areas and leverage your strengths for online success.
Now that we understand your present internet marketing position and the growth targets we are shooting for, we go on to design a customized campaign and strategy for the next 12 months. Local SEO functions on many of the same principles as regular SEO, while focusing on growing community-based web traffic, brand awareness, and local features.
Our local SEO agency’s experienced team will work with you to decide whether Google and Facebook Ads should be used to get your campaign rolling with faster initial visibility and results. The results will be increased local internet traffic and customer leads, which translate to more sales and better profits.
A Custom-Designed Strategy for Long-term Business Growth
We start off with a clean foundation by correcting any technical errors on your website and getting rid of dead or irrelevant links that may be hindering instead of helping.
The search terms that your ideal customers use are researched and determined, and these are worked into your content. Local SEO uses location-specific terms and markers, and we make sure that those are in place. These include not only the name of your town and state, but local landmarks, events, civic and business organizations, and the “near me” phrase. These also provide a source of healthy, relevant links to and from your site. We research the local competition to learn their strategies and how to out-perform them.
Finally, we set up a reporting system to measure progress. That’s the beauty of SEO, we don’t need to guess, it’s a process that is clear and quantifiable.
With an organized strategy in place, we take action every day following the plan and making adjustments as needed to achieve optimal results. At this time we’ll be able to give you a reasonably accurate estimate of the level of traffic, leads, and new potential customers you’ll be receiving during the next 6-8 months. Local SEO methods will work towards gaining greater visibility and credibility with your target audience residing near your business, with the end goal of gaining a top search results position on Google Maps.
We strive to maintain close a close client relationship throughout your campaign, to assure that implementation is meeting your expectations.
At Social Market Way, we design a tailor-made monthly Web Marketing Results Report for each of our clients, so that they can easily follow the progress of keyword rankings, web traffic volume, and other key performance indicators. Here’s an example of just one of the graphs you might see on your report:
SEO is measurable; there is nothing fuzzy or vague about it. We keep you informed and in the loop. We’ll provide you with an online client workbook accessed by your personal login so that you can see your campaign progress results on a daily basis and keep track of the work we are doing. When questions come up, we are here for you via phone or email.
Local SEO Services
Search Engine Optimization
Fundamental SEO strategy still creates the foundation for location-specific online marketing. Keywords and content need to be optimized for your local community as well as for your industry niche. To determine how to position your enterprise in the front of the pack, your area competitors need to be analyzed. It’s not just important, it’s essential to invest in solid SEO for long-term online visibility and growth.
Local SEO
Google Maps Marketing
Google Maps has become the number one tool for local search marketing and can channel multitudes of potential customers to your doors. When your business appears in the Google Maps 3-pack at the top of the search results page, the positive impact is not just big, it’s exponential!
Link Building Services
Having a healthy link profile, with links from your community’s news sources, business directories, community, and industry sites, is vital to ranking well in local searches. In fact, while 89% of SEO professionals consider link building a priority for boosting local SEO, 100% of those experts think it’s effective.
SEO Audit
An overall audit will examine all of the essential elements of your local SEO strategy. It can reveal faulty aspects that might be hindering your progress, from broken links to slow loading speed. Social Market Way offers a thorough and personalized audit that carefully checks out the what, who, when, where, and why, the total picture of your site.
A Digital Marketing Agency that Personalizes Every Step of the Process
At Social Market Way, we love to:
Go the extra mile by over-delivering for every client. Personalize solutions using the latest research and new
strategies in line with Google algorithm changes, to keep you succeeding year after year.
Put you first with regular communication and reporting measurable results month by month.
Keep our standards high to draw targeted and converting traffic to your website for the best possible return on investment.
Social Market Way Success Stories | Customer Reviews
The screenshots below show the overall increase in website traffic and online visibility which led to more sales, leads, and customers for our clients.
Benefits from Working with Social Market Way Agency
Increase Revenue
By the time your search marketing campaign brings you Page 1 results, your new streams of revenue will outstrip the initial investment in SEO. From there, profits will keep coming in year after year.
Grow Customers
Our Local SEO services know how to optimize your website through their mastery of on-page and off-page techniques that will attract new organic traffic to increase your customer base.
Ingenuity
As one of the local seo firms we stay informed through membership in SEO mastermind events with the world’s top SEO consultants, and what we learn benefits you by keeping up with Google’s algorithm changes
CEO, Iboats
Our company has some experience working with other Maryland SEO companies in the past, and for the most part, they were fairly cheap services, but they took FOREVER to make any progress. Price was a fair bit higher than what we were used to, we felt that the people we had talked to had a firm grasp on what was needed to meet our goals. One thing I liked about the way they did things was that their campaign had an end date – many of the other agencies just keep going forever.
Deborah Bradley
A lot of SEO companies these days, are truly just sending some links and crossing their fingers. Yassin and his team is a wonderful exception to this rule.
Steven Keltsch
Great SEO company. We hired Social Market Way a few years ago and ever since our business has grown consistently. I am all about results and these guys have delivered every time. Recently upgraded the SEO and re-done our website. We were complimented on our old site regularly by our clients, and I’m sure we’ll get complimented on the new one as well in the future because it looks great. Yassin really understand the new challenges as related to Google analytics, web ranking, and Search Engine Optimization. I would recommend them to any small and medium business as well as larger companies.
Samah Hassan
CEO, Curvy Sense
“I’ve launched an online store for formal wear dresses that are tailored to curvy women. Working with the team at Social market way, I was able to improve my online web presence and increase sales. Highly recommened them!”
Frequently Asked Questions | Local Search Engine Optimization
What is Local SEO?
This refers to the process of optimizing your website to show up in Google searches for your product in a particular location or area, such as your town, suburb, or city. It is still SEO but fine-tuned to be place-sensitive. One of the facets of local search is to display businesses that are the closest to the specific area requested by the user. The further away from the target area you are, the more difficult it will be to show up in local search results.
For example, if a person searches for a “coffee shop in Gaithersburg, MD,” the results will not show coffee shops in Baltimore or Bethesda, as those locations are too far away for someone to drive for coffee.
What type of business is a good fit for Local SEO services?
Any type of business with in-person customer or client interaction is a good fit. Online-only firms can benefit from regular search engine optimization methods.
What can you tell me about your Local SEO strategy?
First of all, we make sure your website is optimized for mobile and voice searches, and that all technical systems are working smoothly. Your site should contain informative content relating to area news and events and appropriate location-specific keywords and phrases. We include happy customer reviews and make sure that you’re listed in the various online business directories for your locale and industry. From your Google My Business profile, we’ll investigate the analytics of your customers, to learn about their search behavior, where they come from, and how they are responding to your listing. This information allows us to create buyer personas, and that helps us to formulate our overall strategy.
Why isn't my business ranked on Google Maps?
Claiming and verifying your Google My Business listing seems to be the primary reason for not ranking on Google Maps. All the sections of your GMB company profile need to be filled in, including media and five-star customer reviews. Check that there are no other companies listed with the same name as yours. It’s important to expand your number of citations (company name, address, and phone information) in other online directories like Yelp, Yellow Pages, and directories for your industry. All of these actions will establish your authenticity and location. Finally, have a Google map of your location embedded in your website. Now you should see ranking and results.
Why doesn’t my business show up in the Google Maps 3-Pack?
There can be tough competition for the businesses named in the Google Maps 3-pack. Make sure that your Google My Business listing is complete and verified, that your company name, address, and phone are clearly shown, along with photos, reviews, and well-written information on your business. Five-star reviews are especially important for this. Your company website needs to be optimized for local searches too.
Why isn't why business ranked on Google Maps?
If you’re looking for “cheap SEO,” that’s not what you’ll find at Social Market Way. Although we are an affordable SEO company in Maryland that will work within your advertising budget, you are guaranteed to get the very highest quality work that is both safe and powerful for the money you invest with us in search marketing.
According to Search Engine Journal, one of the most respected sources of information online, reputable SEO companies charge $750 to 3,000 a month depending on the industry and whether the campaign is local, national or global. However, it’s important to work with a proven Maryland SEO agency when planning your SEO monthly budget, to ensure that the results in increased traffic and sales after the first year will be far more than your original investment.
Learn more on how to hire an SEO consulant here
How long does it take for my business to show on Google Maps?
According to Google, the verification process alone can take up to two weeks. Once you have verified your account, it may take additional time for your company to start showing up in search results. To appear in the Google Maps 3-Pack takes time, and depends on the local competition for those three top slots.
Put Your Business on the Map!
Click here to connect with Social Market Way for the Best Local SEO Agency and Google Maps Marketing
Areas we provide our Local SEO Services