SEO stands for search engine optimization, a process of building trust and value for business websites. Google’s search engine acts as a database of categorized keywords and key phrases that people enter into a search bar. An SEO expert knows how to research keywords with the highest traffic volume and integrate them into your website so that the search engine’s “bots” can accurately index your site and display it on search results pages.

For example, when someone types in the phrase, “Emergency plumber Virginia,” a local SEO specialist will know how to optimize your site’s content and links to and from other websites so that your business appears on Page 1. Did you know that people perform over 63,000 searches per second on Google? That totals an astounding 5.6 billion searches every day!

To tap into this massive market, you need to hire an SEO company in Virginia to increase your online visibility and attract visitors who are specifically searching for your goods and services.

The length of time needed to rank a website on Page 1 depends on several factors. Each business is unique, and the level of competition from similar companies plays a significant role. Established sites with age and trust typically rank faster than newly-built ones. Additionally, the size of the city and whether you target a local area, the entire nation, or a global audience also influence ranking time.

For example, we have a client in the highly competitive travel industry providing nationwide services. Although it took 16 months to achieve a Page 1 ranking, their business is now thriving and expanding. We also work with local Virginia SEO clients running small-to-medium-sized businesses and often achieve their first ranking results within 60-90 days.

SEO results do require time to materialize. Google states, “In most cases, SEO marketing firms need four months to a year to implement improvements and then see potential benefits.” For a more detailed view of what you can expect, please contact us directly.

Google rankings are different in each case; so, while we don’t give you an iron-clad promise of exact rankings, we do guarantee to put your website in the best position possible for the outcome you desire — increased online traffic of selective clients with the intent to buy your specific services and products.  

By reviewing the success of past clients, reading their testimonials, and investigating our reputation you will see the success of our SEO work.

Our SEO prices are flexible depending on the digital marketing services you need and your budget. Regardless of the SEO services you require, Social Market Way is dedicated to using the highest quality optimization strategies to achieve your goals through our analytical, technical, and creative work. We offer a flat monthly fee based on the number of work hours necessary to meet your objectives, with the option to spread costs over several months or a year. Generally, the best SEO companies in the Virginia area charge between $750 and $3,000 per month, with higher rates for national or global rankings. To learn more about what to expect when planning your SEO campaign budget, click to read about it in Search Engine Journal.

As one of the best Virginia SEO companies, our SEO consultants make full use of tools like Google Analytics to track the progress of the websites we manage. These tools enable us to stay informed about the current state of your website, and with clear measurements and graphs, we provide you with monthly reports in an easily understandable format. Additionally, we offer our clients an online workbook where you can log in and check on your webpage developments at any time. You’ll be able to view ranking results, conversion rates, visitor statistics, user interactions, search terms used, and the popularity of your website pages

Our Virginia SEO agency uses straightforward and time-tested methods that are both safe and powerful. We execute your ranking campaign to last and give you increasing results for many years ahead. 

We first create optimized content to show the value of your business to potential clients. We also “talk” Google’s language to get your site indexed as a high-authority site full of valuable information so it ranks on the top page as a quality site.

Second, to fully optimize your content, we research and analyze your ideal client base and their needs in order to use the same terminology they do, and then build these key phrases and questions into your content. With targeted keywords, it makes it easy for Google to know how to best categorize your site and offer it up to searchers. 

Additionally, we create strong and safe links between your site and other websites in your industry, as well as helpful inner page links to related information. Our unique link building services give your website highly relevant connections that tell Google your site is trusted and relevant to searcher’s needs, and which raises your trust factor and rankings. Finally, we take care of the technical SEO the site needs to load smoothly and quickly, while making sure it is protected with the best available security programs. 

Paid advertising, often referred to as “PPC” (Pay Per Click), can provide short-term and immediate sales, particularly when launching a new site or seeking instant visibility. However, many users consciously avoid clicking on paid ads, preferring organic search results instead. They tend to trust a website more if it has earned its place on Page 1 of Google through genuine SEO efforts.

With organic “natural” traffic, you pay for the initial optimizations and links needed to get your site to Page 1, usually for the first year or slightly longer. After that, your website remains at the top, continuously attracting free traffic and reaping financial benefits for years to come.

In summary:

• Paid ads = When you stop, you drop!
• SEO = Pay to optimize your site for the first year, then enjoy FREE traffic for years to come!

Ultimately, expert search engine optimization from SEO companies in Virginia will provide a full return on your financial investment and more in the years that follow. It also builds your credibility with potential customers seeking valuable information and services. With Social Market Way’s SEO consultant services, you gain organic results that lead to years of free traffic.