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Curvy Sense

Enhanced online traffic and sales with data-driven keyword optimization.

+112% Organic Traffic
+38% Paid Search Leads
+49% Paid Generated Customers

About Client & Challenge

Curvy Sense was generating traffic but struggling to turn that traffic into consistent sales. Much of the traffic was landing on blog content instead of high-converting product pages, while the brand was spending heavily on marketing without seeing the desired ROI.

Traffic Not Converting

Weak Organic Presence

Low Marketing ROI

Targeted Solution

We shifted the strategy from simply generating more traffic to generating the right traffic and turning it into sales. We focused SEO on product and category pages instead of relying heavily on blog traffic, targeting high-intent searches around plus-size dresses, tops, jumpsuits, rompers, and other products. We also introduced carefully targeted Google PPC campaigns to capture shoppers while SEO was building momentum, strengthened social media to showcase products and drive engagement, and aligned everything around one goal: more qualified shoppers, better conversion opportunities, and increased sales.

IMPLEMENTATION
STRATEGY

PRODUCT & CATEGORY SEO

Optimized product and category pages around high-intent searches for plus-size dresses, tops, jumpsuits, rompers, and other core products.

COMMERCIAL KEYWORD STRATEGY

Shifted focus from informational blog keywords toward high-converting product and shopping terms with stronger purchase intent.

GOOGLE PPC CAMPAIGNS

Built carefully targeted paid search campaigns around relevant products and commercial searches to capture shoppers ready to buy.

CONVERSION-FOCUSED OPTIMIZATION

Improved the path from search → product page → purchase while reducing reliance on blog traffic that wasn't converting as effectively.

What the Client Had to Say

“Working with Yassin has been a really positive experience. He took the time to understand our business and, more importantly, looked at where our marketing dollars were actually going instead of just focusing on traffic. He helped us rethink our SEO strategy, improve our product-focused approach, and bring PPC and other marketing channels into the strategy. I also appreciate that he explains things in a way that actually makes sense and gives us clear direction on what we should be focusing on. He’s very responsive, easy to work with, and genuinely cares about getting results.”

Michel Holmes

Michel Holmes

Marketing Director

BUSINESS IMPACTS

+112% Organic Traffic
+38% Paid Search Leads
+49% Paid Generated Customers
+31% Paid Generated CAC 

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