IBOATS
Increased search presence and conversions for a marine retail brand.
About Client & Challenge
iBoats is a well-established marine retailer with more than 20 years in business, offering a wide range of boat parts, accessories, and aftermarket products to boat owners across the U.S. With a strong reputation and loyal customer base, a large portion of their sales historically came from repeat customers. The challenge was expanding beyond that existing customer base and generating new sales for specific product categories. The opportunity was to identify products with strong existing search demand and put iBoats in front of customers who were already searching for those products on Google. Rather than trying to promote the entire catalog at once, we focused the strategy on high-search-volume product terms where there was a clear opportunity to acquire new customers.
Heavy Reliance on Repeat Customers
Limited Visibility for High-Demand Products
Underperforming Product Categories
Targeted Solution
We developed a product-focused acquisition strategy designed to help iBoats generate new customers and sales beyond its existing loyal customer base. Instead of trying to promote every product in the catalog, we identified boat parts and accessories with meaningful search demand and concentrated our SEO efforts on the products customers were already searching for. The strategy combined high-volume product keyword targeting, SEO optimization, and Facebook advertising to create multiple opportunities for new customer acquisition. By prioritizing products with stronger search potential, we could focus resources on areas with a clearer path to generating sales rather than simply increasing overall website traffic.
IMPLEMENTATION STRATEGY
PRODUCT-LEVEL KEYWORD TARGETING
Identified high-search-volume boat parts and product names and built the SEO strategy around the products with the greatest opportunity to attract new buyers.
FOCUS ON SEARCH DEMAND
Rather than targeting broad marine terms, we focused on searches where customers were actively looking for specific products and were closer to making a purchase.
SEO FOR NEW CUSTOMER ACQUISITION
Optimized product pages and supporting content to increase organic visibility for valuable product searches and capture demand from customers who had never purchased from iBoats before.
FACEBOOK ADS TO EXPAND REACH
Launched targeted Facebook advertising to put relevant products in front of potential buyers beyond Google search and create another acquisition channel.
What the Client Had to Say
BUSINESS IMPACTS
Related Success Stories
Elite Med Spa
A high-end med spa in Marion, Ohio, focused on strengthening its organic visibility, growing its online presence, and connecting with more local clients actively searching for premium aesthetic and wellness services.
-
+160%
Organic Traffic
-
+31%
Paid Search Leads
Seals Electric LLC
Achieved consistent organic growth, stronger local search visibility, and increased customer engagement for a local electrical services company.
-
+700%
Organic Traffic
-
75%
Organic Search Leads
Revolution Solar
Achieved consistent organic traffic growth, increased qualified leads, and stronger customer engagement for a solar energy company.
-
+364%
Organic Traffic
-
+160%
Organic Search Leads
The Brow Effect
Boosting Local Visibility & Lead Generation Through a Targeted SEO + PPC Strategy
-
+127%
Organic Traffic
-
+86%
Paid Search Leads
Curvy Sense
Enhanced online traffic and sales with data-driven keyword optimization.
-
+112%
Organic Traffic
-
+38%
Paid Search Leads
IBOATS
Increased search presence and conversions for a marine retail brand.
-
+74%
Organic Traffic
-
+40%
Paid Search Leads
Healthy Hound Playground
Growing Local Visibility & Driving More Qualified Customers for Healthy Hound Playground
-
+82%
Organic Traffic
-
+47%
Paid Search Leads